When I look at Cisco’s history, I am incredibly proud of what we have created-hardware portfolio of world level, which was the basis of our shared success. Over the past five years, our business has developed Nordicanly. As our recent earnings show, 56% of the total number of CISCO are now subject to. Our business model has been transformed from the primary transaction to include signatures based on the software returning the growing 33% and submitting the proceeds by 39%. This fundamental shift reflects how our customers prefer technology and the changing nature of values in our industry.
These changes reflect Cisco nail innovations not only in the business model, but also in products and services that meet customer problems. As a recognition of this, it is time for our partner programs to actively lead to the Cisco ecosystem rather than respond to market changes.
Forward
The market is moving towards the consumption of technologies focused on results. When we worked with you on our wider evolution of the Cisco 360 partner program, we were amazed at how this journey has already started from you – building integration procedures, developing software capacities and creating services that provide customers’ experiences.
We now reward our opportunity in Cisco properly and reasonably for the management of customers’ results. Now we have the opportunity to develop our partner approach together and create a program that supports not only the place where business is today, but where it goes tomorrow.
Customer’s life cycle management and at the same time to remain the profitability of a partner
I want to be about something crystal – our program and motivational development are not about reducing what we are investing in our partnership. It changes how we direct these investments to reflect the customer’s way. In fact, our commitment remains and at the same time provides even more opportunities and accelerators to increase profitability. It is about adding the value where customers need it most and rewarding partners who deliver the entire life cycle.
This puts us in a position for overcrowding within the customer’s reach. Instead of growing one customer in time, we connect to brand new markets and segments through our additional forces. By integrating our solutions into wider customers, we will create more sticky relationships – we will become an estastial part of our customers’ everyday operations. Through this developed partnership approach, we get deeper information about customers that control innovations – not only what customers do with our solutions, but how they fit in their complete technological storage.
In a thoughtful, gradual approach
UnderStandi I directly affect your business operations and profitability. That’s why we tank we measured a two -phase approach that provides stability and allows you to adapt time:
Since July 27, 2025:
- Through the Incentive Incentive and Life Cycle Motivation program you will include the opportunity to read more about strategic offers and incentives based on adoption
- Incentive for customer evaluation will offer more earnings for high quality rating
- We will modify the payouts of the partnership program Cisco Services and select a monthly discount to the value for song success Cisco
In February 2026:
- We will introduce the motivation of Cisco partners and reward you all day by Laer
- This will replace multiple programs for modified forces, making it easier to understand, predict and maximize your
- Annuity payout for software and services and delivery discount will be within this retirement transition
To support you on this way we provide:
- New Dashboard Reservation on Partner Experience Platform (PXP) for performance visibility
- Profitability tool (available in May) for modeling potential earnings
- Complex training to maximize opportunities
- Regular transparent communication
I recommend that you contact your partner’s administrator and discuss how these changes in the compliment of your particular business strategy. My team and I are determined to ensure that this transition creates new opportunities for growth
When we evolve together, we win together. The strength of Cisco has always been our partnership ecosystem. I am convinced that by accepting this next chapter of our partnership, we will create an even stronger ecosystem that gives extraordinary experience with customers and at the same time building sustainable growth for all of us.
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